
Jie Yang


Topic
Exploring the Impact of Artificial Intelligence on Business Model Innovation
Supervisor(s)
My first research investigates the enablers of the strategic use of Artificial Intelligence (AI) within organizations. It seeks to address the problem of understanding the key factors that influence organizations in effectively adopting and utilizing AI to achieve strategic objectives. The primary research questions are: What factors enable the strategic use of AI in organizations?
The study employs surveys to gather insights. Surveys will provide quantitative data on the perceived importance and impact of various factors.
This research aims to contribute to both theory and practice by identifying practicle strategies for AI implementation. Possible benefits include enhanced organizational understanding of how to leverage AI for competitive advantage, improved decision-making frameworks, and guidance for policymakers and industry leaders on fostering AI adoption. The findings are expected to have significant impacts on driving digital transformation and fostering innovation across industries.